– Back to Articles When marketing is not producing the desired results, fundamentals are missing. One of these basics that is often missed in small businesses and charities is they are focusing on their own needs and the business they wish to attract. This is reflected in their marketing. How often do we see a […]
– Back to Articles Those who do not look for themselves fall prey to the conclusions of others. If something is not true for you, according to your own observation, it isn’t true. Certainly it is valuable to consult those with greater familiarity than yourself, but to supplant what you see for yourself to be […]
– Back to Articles When a salesperson sells an item to a prospect that the salesperson would not buy if he was in the prospect’s position, he commits himself to a slippery slope. The notion that a salesman can sell an icebox to an Eskimo just means he’s good at enforcing his ideas on other […]
– Back to Articles It is a natural law that we get what we put our attention on. Police forces are always trying to fight crime, to reduce crime, to mitigate crime, to stop crime. And what do we have? Crime. If they put their attention on honesty and bringing about a more honest environment, […]
– Back to Articles Communication, in its essence, is the exchange of ideas and concepts. Organizations are communication networks that facilitate this exchange. Anything that interrupts the flow of communication in the group is an enemy to that group. This could be faulty organization structure, confusing policy, poor hiring and training – any number of […]
– Back to Articles Effective hiring protocols that produce good candidates, together with the effective training of these new recruits for their jobs, are the two Keys to Productivity, and resolve most risks we find in organizations. You cannot play a game with broken pieces. When the recruitment area is lacking in fundamentals the entire […]
– Back to Articles Having defined the products of an organization and its individual staff (See the article “What is a “Product”), one can then determine the effectiveness and prosperity of a group by evaluating the exchange levels of these products within that group, and between the group and the public it serves. The lowest […]
– Back to Articles When you set out to solve a problem and the problem does not solve, you’re solving the wrong problem. The ability to correctly evaluate an area reveals the correct target for correction – the “right” problem to solve. Without this ability one becomes buried in unimportant and unproductive activity. Resources are […]
– Back to Articles The term “product” is often misunderstood, and with the resulting confusion there is a significant amount of wasted energy (money and resources) in any group. A product is something which is created and has exchange value outside of the area where it is produced. This can be a service exchanged with […]
– Back to Articles All great truths are simple. They can be startling in their effects and have immediate impact on any environment. We often find policy directives and rules that attempt to solve the problems that occur after common sense has left the building. Common sense is simply the expression of sound judgment. Training […]
