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When a salesperson sells an item to a prospect that the salesperson would not buy if he was in the prospect’s position, he commits himself to a slippery slope.

The notion that a salesman can sell an icebox to an Eskimo just means he’s good at enforcing his ideas on other people. This gives selling a bad name, and is why people become leery of salespeople.

The barometer of what is best for his customer must monitor a salesman’s activity. To stay strong in selling one must sell things he feels passionate about and which align with the best interests of his prospect. This speaks well for not only the salesperson and his product, but for the company he represents.

Ethics is at the heart of strong groups. This entire subject yields to the premise that one does not do to others what he would not like others to do to him.

A clean conscience is the key to a happy life.